Urban Decay Urban Primer Eyeshadow Primer Potion

Just when you thought Eyeshadow Primer Potion couldn’t get any better, we found a way. With revamped packaging that includes an applicator, our legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow.Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

Our Original shade blends beautifully on all skin tones and dries invisibly. The nude matte finish of Eden offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). And Minor Sin, a champagne shimmer, is a sheerer version of Sin that we reworked based on customer feedback (yes, we do listen to you!). Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.

Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.